Online
Media Kit
2012
www.AutoTraderUAE.com
Executive Overview
Auto Trader Magazine was
established in Dubai in 1999. Today, over 10 years later, it has grown from a
thirty-six page magazine, to over 400 pages per issue. Auto Trader Magazine is
now the largest circulated and retailed auto motive magazine in the UAE - BPA
certified.
Auto Trader is packed full
of new and used cars, news, articles, accessories and classifieds. Private sellers and trade dealers
advertising their cars know that great photos are a real advantage. Our readers
agree that this is what makes Auto Trader stand out from the rest.
Al Aweer Showrooms are just
one of our trade clients that have been advertising with us for some time and
are very happy with the response their business has received from our magazine.
Editorial
Auto TraderÕs in house
editorial team produces informative and engaging content every day. Reviews are
core to our editorial offering, so we attend many new car launches each year,
as well as testing cars delivered to our Dubai offices by their manufacturers.
We cover the most important
in automotive news as it breaks and attend many of the worldÕs biggest motor
shows. If thereÕs a celebrity owned or rare car for sale on Auto Trader weÕll
find it and report on that too. Our features and galleries are sure to keep
readers flicking and clicking.
Online Traffic Information
AutoTraderUAE is the
biggest and best vehicle website in the Gulf for new and used cars. You can browse the listings, or create
a specific search to help you find the right car for you. Our classifieds are refreshed hourly
and are all accompanied by great images.
Auto Trader Online gives
internet savvy motoring enthusiasts all the information they need.
The following statistics
are a clear indication that Auto Trader is continuing to grow in popularity as
our marketing activities drive increasing numbers of potential clients to our
site.
Site Statistics
|
|
February 2012 |
|
Monthly Hits |
24,190,668 |
|
Monthly Visits |
183,994 |
|
Absolute Unique Visitors |
93,030 |
Registered Members
There are currently over (10,000) registered Auto Trader
online users. These users are those who have opted to create an account, which
allows them to sell their cars and related products via the
www.autotraderuae.com portal.
Our Magazine Stand Out
advertising solutions give your brand prime positioning, with the chance of
owning the cover, endorsing a feature or sponsoring the classifieds as just a
few of the examples.
You can tailor the space to
suit your needs, and being a weekly publication you have the chance to be even
more topical, with the ability to tie your product in with a specific event or
announcement, helping you target an even more relevant audience.
¥ Ultimate brand
empowerment
¥ High visibility on shelves
in Emarat Petrol Stations across the UAE
¥ Massive standout and
immediate engagement
¥ Unique opportunity
amongst consumer titles
¥ Close to point of
purchase for many FMCG brands to drive immediate purchase consideration,
especially if coupons/offers are promoted
¥ Creates an immediate
endorsement of your brand from Auto Trader – a trusted source of
information and recommendations
Auto Trader Advertising Solutions
Auto Trader has embarked on
a radio advertising campaign to expand its success as the UAEÕs no 1 motoring
website. The campaign, starting in May 2010 and running for one year will
feature bursts of 30 second advertisements on Dubai 92, Al Arabiya and Al
Khaleeji stations during the working week.
To complement the new brand
campaign, Auto Trader is investing in revamping its website to feature a new,
simple homepage layout, which allows for greater ÔbrowsabilityÕ, as well as
easier navigation. AutoTraderUAE.comÕs unique search functionality will also
allow users to search for a car by specifying either Make; Model; Year; or Price
etc. This offers motorists the simplest and quickest brows able search
functionality online.
Most importantly, all of
our car ads are unique. We do not
have repeat listings in our publication, making it faster and simpler to find
the car or product that you want right away.
Advertising
Options
Rates- CPM
|
Medium Rectangle 1 |
Exclusive |
$ 25 |
|
Medium Rectangle 2 |
Exclusive |
$ 25 |
|
Leaderboard |
Exclusive |
$ 25 |
|
E-blast – 1000 emails |
To opt in registered members |
$ 50 |
CPM stands for "cost per 1000 impressions."
Exclusive
dealership for UAE used car dealers
Access to Service
1. Once signed up with autotraderuae.com, the client is accessible to get a username and password to upload unlimited cars and content.
2. Sales team visits you every week, as well as a photographer gets to your office to have pictures of the car captured.
3. Rate
for dealers per annum is AED 5,000/-
Exclusive
dealership for International car dealers
Access to Service
1. Once signed up with autotraderuae.com, the client is accessible to get a username and password to upload 50 cars and content.
2. Rate for dealers per annum is US$ 5,000/-
Advertising with
AutoTraderUAE.com
All Auto Trader advertisers are
given access to view their ad statistics so they can track their impressions up
to the minute.
Matthew German (Editor)
+971 4 3903940
N.D. Hari Haaran (Sales Manager)
+971 50 3949281
salesmanager@autotraderuae.com
Mutea Atassi (Senior Sales)
+971 50 3949283
Sales
Basheer +971 50
3949291
Nasir +971
50 3949290
Technical
Information
Shalike
Chathuranga
+971 4 3903940
+971 50 4852634
webmaster@autotraderuae.com