The information we gather through our website falls into 2 categories:
1) Information supplied by visitors to the site when they list an item for sale or conduct a search
2) Tracking information gathered automatically as visitors navigate through our website
Searches & Listings
To make use of certain features on our site, visitors need to provide limited information about themselves so that we can tailor the information we provide to their needs. In order to place an advertisement on the website, you will need to register. We will require you to supply your name, e-mail address, telephone number and location. You will also be required to supply payment details to advertise in Auto Trader Magazine. Credit Card information is collected over a secure connection.
If you find a listing that interests you and elect to send the seller an email through our website, we’ll share with the seller the contact information you supply through our online ‘Contact by Email’ form. Some dealerships that list vehicles for sale on our site use third-party service providers to manage their leads. If a dealership has designated a provider of lead management services, we may also share with that provider any information you elect to send to the dealership through our ‘Contact by Email’ form.
If you do not wish to share your email address or other contact information with sellers who advertise on our website, you should not use our ‘Contact by Email’ form.
When you list a vehicle or other item for sale, we ask for information on the item and on how you can be contacted by potential buyers. We also ask for your credit card number and the expiration date on your card. We use this information to create your ad and to process your payment. We may also use information you submit to us in connection with your purchase of that listing, including your name and location, on third-party sites where we distribute or promote your listing.
From time to time, we survey our users to measure their satisfaction with our site to help us learn more about our audience and how they interact with our site. Third party research firms may conduct these surveys on our behalf. We use the survey results to help us improve the services we offer to you. We will not share, without your consent, any personally-identifying information you submit in response to an Auto Trader survey, unless required by law. We will, however, take the information you provide and aggregate it on an anonymous basis with data collected from other survey participants. We may use and disclose that pool of anonymous information as we see fit, without identifying you personally.
If you provide us your email address, we may email you about our website or our services, or to inquire about your experience using our website. From time to time, we’ll also send you emails that may include automotive information, special promotions and other commercial offers that we think may be of interest to you.
If you do not wish to receive these informative communications, you can unsubscribe by following the instructions included within each email.
USE & DISCLOSURE OF INFORMATION
When we present information to our advertisers, it is usually in the form of aggregated statistics on traffic to various pages within our site. Any credit card information you may provide to us is secured during transmission over the internet using the industry-standard Secure Socket Layer (SSL) encryption and is stored on our secure services. We use your credit card information only to bill you for the products and services you order from us. We do not share your credit card information with anyone, except as may be necessary to process your transactions or comply with the law. We may collect, or have a third party collect on our behalf, aggregated statistical information about how visitors use and navigate around our site. This aggregated information does not identify you personally. We use this information to improve our site. We may also disclose this aggregated information to third parties.
We may occasionally release information about our visitors when release is appropriate to comply with law, to enforce our Terms and Conditions, or to protect the rights, property or safety of visitors to our site, our customers, the public or Auto Trader FZ LLC. As our business grows, we may buy or sell various assets. If Auto Trader FZ LLC is acquired by another company, information on our visitors would be among the transferred assets.
Information we gather on our website is stored within controlled databases (or databases hosted on our behalf) on servers maintained in protected environments. Any credit card information you provide us is secured for transmission over the internet using industry-standard Secure Sockets Layer (SSL) encryption. However, no physical or electronic security system is impenetrable. We cannot guarantee the security of our servers or databases, nor can we guarantee that information you supply won’t be intercepted while being transmitted to us over the internet. And, of course, any information you include in a vehicle listing is available to anyone with internet access.