The new owners of Jaguar are contemplating dropping
the ‘Jaguar’ off their cars. Where present
Jaguars have Jaguar written on them, future cars
will have a logo of the leaping cat. "Eventually we will
take the name off and just leave the leaper," said
Ian Callum, head of Jaguar design. "When people
see the XF they won't know what it is, so they will
look for a name badge. That's why we've left it on,
but put the leaper there as well.”
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