Since its inception in 1938, the Beetle
has been the longest production run of any
single car design ever, with over 21 million
being produced since its creation. The car
has come to symbolize not just an era but a
lifestyle, starting a trend which has changed
the face of the automobile industry around
the world.
Literally, the Volkswagen Beetle became
a way of life for millions of people who owed
their previously unknown mobility to this legendary
car.
The Beetle acted as Germany's ambassador
all over the world - with a sound that
you couldn't overhear, with a presence that
you couldn't mistake and, at the same time,
with an appeal that was unmatched. The
most significant period for the Beetle came
in the late 1960s and early 1970s when
the car became an icon to represent every
thing about that particular generation -
flower power, bellbottoms, hippie culture
and freedom.
The Beetle's unique and quirky designs
diffused its popularity throughout the world.
From a symbol of all-American simplicity
and durability in the 1950s, the Beetle
came to embody the counterculture of the
1960s. Standing apart from its tail-finned
counterparts, Beetles all over America
were decorated with psychedelic designs
and colourful daisies. For decades, it was
the most popular imported car in the
United States.
In 1998 Volkswagen launched the
New Beetle which incorporates the signature
features of the classic model
and takes the design to the next level.
In mid 2005 the Volkswagen cult car
was optically sharpened. New lights,
refined lines, a fresh colour palette as
well as new fabric seat covers are just
a few of the details that were changed.
Altogether this resulted in a successful
facelift that has made the appearance
of the New Beetle even more concise.
The Beetle has dominated the image
of Volkswagen and helped to influence
the streets everywhere around the
world. Its national and international
success has made the Beetle shape
one of the most outstanding silhouettes
of the 20th century, owed much to the
principal of “democratic design.” It is
still a trusted friend to today's driving
generation and it will be even more so
with the introduction of a new Beetle in
the near future.
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