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Walk around the Atom and names leap out. Bilstein, Eibach, Willans. Look deeper between the chassis tubes and the spokes of the wheels. There's more. Tilton, ITG, SPA, Alcon, Goodridge. Adjustable front/rear bias brakes, twin master cylinders, composite bodywork, alloy adjustable pedals, four point harnesses, competition steering rack. This is a car that has been designed to a specification not built down to a price.

Lift the rear cover, another name. An important one. Honda. Makers of the best engines in the world. And here in the Atom 3 the latest all alloy Honda 2.0 liter i-VTEC. No turbos, no race gearboxes, no bits of motorcycles. Just remarkable and reliable Honda power. Low speed tractability with race engine dynamics. Normally aspirated or supercharged. Honda provenance, Ariel design. Now look further. Fabricated tubular manifold, ram air system, dedicated electronic control unit. The Ariel detailing.

Settle into the molded composite seat and the tubular chassis surrounds you. Protection, space and torsional strength. Engineering dictates aesthetics. Bronze and TIG welded by hand, phosphated and powder coated, the Atom chassis reflects the visible attention to detail and quality. Turn the suede steering wheels and the lightweight alloy rack responds instantly.

Flip the ignition. Electronic needles spring to life, the fuel pump primes. Press the starter. The engine settles to a quiet tickover. Track or traffic the atom is ready. First gear and launch the car. The urgent bark of the VTEC cuts in, the supercharger whines, the needles compete towards the 8600 limiter. Zero to 60 mph in 2.7 seconds. 0-100 mph in 6.8 seconds. Up to 600bhp per tonne. Astounding figures. Quicker than a Ferrari Enzo, more lateral G than a Porsche GT3. Giant killing performance for a fraction of the price. This is race car territory, but obtainable, affordable.

ABOUT ARIEL: From a 48” front wheel bicycle, with the first patented tensioned spoke wheels in 1870, to the unique Atom, Ariel have always put design and innovation at the front of development. Synonymous with the history of the motor industry, Ariel thrive as manufacturers of the best, as well as, fastest and most exciting sportscar in the world.

From Bicycle’s to Motorcycle’s... From Motorcycle’s to car’s, Ariel remains unique. There is only one Atom!



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