Walk around the Atom and
names leap out. Bilstein, Eibach, Willans.
Look deeper between the chassis tubes
and the spokes of the wheels. There's
more. Tilton, ITG, SPA, Alcon, Goodridge.
Adjustable front/rear bias brakes, twin
master cylinders, composite bodywork,
alloy adjustable pedals, four point harnesses,
competition steering rack. This
is a car that has been designed to a specification
not built down to a price.
Lift the rear cover, another name.
An important one. Honda. Makers of the
best engines in the world. And here in
the Atom 3 the latest all alloy Honda 2.0
liter i-VTEC. No turbos, no race gearboxes,
no bits of motorcycles. Just remarkable
and reliable Honda power. Low
speed tractability with race engine dynamics.
Normally aspirated or supercharged.
Honda provenance, Ariel design. Now
look further. Fabricated tubular manifold,
ram air system, dedicated electronic control
unit. The Ariel detailing.
Settle into the molded composite
seat and the tubular chassis surrounds
you. Protection, space and torsional
strength. Engineering dictates aesthetics.
Bronze and TIG welded by hand,
phosphated and powder coated, the Atom
chassis reflects the visible attention to
detail and quality. Turn the suede steering
wheels and the lightweight alloy rack
Flip the ignition. Electronic needles
spring to life, the fuel pump primes.
Press the starter. The engine settles to
a quiet tickover. Track or traffic the atom
is ready. First gear and launch the car.
The urgent bark of the VTEC cuts in, the
supercharger whines, the needles compete
towards the 8600 limiter. Zero to
60 mph in 2.7 seconds. 0-100 mph in
6.8 seconds. Up to 600bhp per tonne.
Astounding figures. Quicker than a
Ferrari Enzo, more lateral G than a
Porsche GT3. Giant killing performance
for a fraction of the price. This is race
car territory, but obtainable, affordable.
From a 48” front wheel bicycle,
with the first patented tensioned spoke
wheels in 1870, to the unique Atom, Ariel
have always put design and innovation at
the front of development. Synonymous
with the history of the motor industry,
Ariel thrive as manufacturers of the best,
as well as, fastest and most exciting
sportscar in the world.
From Bicycle’s to Motorcycle’s...
From Motorcycle’s to car’s, Ariel remains
unique. There is only one Atom!
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