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Established in 2004 Dubai based Motorsport Wheels LLC (MSW) has, until now, focused primarily upon the track-day and professional motorsport community. They are suppliers of premium branded alloy wheels and specialist components required to safely and competitively compete in national and international motor racing events … but that is all about to change.

Whilst many UAE businesses have used the summer period to relax it was all hands to the pumps at MSW as the company busily prepared to open their bright and modern performance tyre & alignment centre and workshop facility, conveniently located behind Al Tayer Motors in Al Quoz Industrial 1.

Jon Simmonds, M.D. and owner of MSW commented, “We were obliged to expand the business and relocate to this fabulous new facility in order to satisfy increasing demand from our long standing and loyal customer base for more mainstream automotive services, such as performance tyres and accurate 4-wheel alignment.

We identified a gap in the market to service owners of premium vehicles, such as AMG Mercedes, Ferrari, Porsche and Lamborghini, many of who appear frustrated with either the lack of availability of tyres for their vehicle or the service levels they deserve. Our new facility provides us with a venue to soon become Dubai’s default destination for premium tyres and wheel alignment services for owners of sports, luxury, exotic and race cars.”

The addition of these new services will in no way dilute MSW’s focus on the Motorsport side of business, they are merely a natural extension of what the company already does. Jon is a genuine car and motor racing enthusiast, and an accomplished racing driver having won many races in various formulas over the years. In fact, Jon is the reigning UAE National Champion for the Touring Car class. He is also a real perfectionist and this is evident in everything that you see at MSW. The racecars, which customers can clearly see being worked on from either the


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