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Jaguar dropped
Jaguar losing "Jaguar" badge

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The new owners of Jaguar are contemplating dropping the ‘Jaguar’ off their cars. Where present Jaguars have Jaguar written on them, future cars will have a logo of the leaping cat. "Eventually we will take the name off and just leave the leaper," said Ian Callum, head of Jaguar design. "When people see the XF they won't know what it is, so they will look for a name badge. That's why we've left it on, but put the leaper there as well.”


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