EVERTHING SMART
2008 Toyota iQ

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The Concept Car iQ represents a paradigm shift in small car design, a concept car that challenges conventional thinking of The Concept Car iQ was created at ED2, automotive hierarchies: small yet spacious, Toyota's advanced European design studio premium yet small.

Realized through the in the south of France, working under the vision of an ultra compact, highly space Toyota design philosophy of Vibrant Clarity - efficient, environmentally friendly vehicle design that is forward looking, intelligent and that maximizes the urban lifestyle of Europe's energetic while retaining a clarity of purpose fashionable metropolitan dwellers and function.

Just a palm shorter than three meters in length - at 2.98 meters precisely - the Concept Car iQ is a radical new approach to vehicle packaging and design. It challenges the current limitations of ultra-compact urban transport by offering an interior capable of seating four adults or three adults and luggage space - a unique versatility within a minimal footprint.

The unveiling of the Concept Car iQ also reinforces Toyota's commitment to reducing vehicle emissions through vehicle concept innovation. With increasing traffic congestion in urban areas, and rising concerns about vehicle emissions, the Concept Car iQ presents a change in vehicle packaging and footprint, to ensure a sustainable future.

All aspects of the Concept Car iQ are designed to convey a confidence, and vibrance that belies its size. All are working to give the car energy and character that will stand out and enhance its high fashion position in the urban environment.

The exterior is simple and daring with a stable and robust stance enhanced by the width of the vehicle contrasting with its short length. In side profile the ultra-short overhangs and cab-forward silhouette suggest a dynamic pose but at the same time interior space is kept to a maximum. The confident character of the front juxtapositions with the small, yet strong structure give the vehicle an iconic value.

Expressing the structure and construction of the vehicle is vital to keeping the design simple yet at the same time energized, it also serves to clearly express the concept of the car. The structures around the 17-inch tyres form part of the minimal front and rear overhangs, a synergy that conveys both strength and agility.

In the interior the basic geometric structure of the instrument panel creates an open and wide environment. The manta-ray-styled centre console, a simple yet flowing structure that envelops the instruments to create a clear and vivid focal point. The air conditioning vents are constructed from a cylindrical form clearly relating to their function. The overall impression is of components in harmony, forming a new emotional expression.


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