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A SUCCESS STORY
The Volkswagen Beetle


Volkswagen

Since its inception in 1938, the Beetle has been the longest production run of any single car design ever, with over 21 million being produced since its creation. The car has come to symbolize not just an era but a lifestyle, starting a trend which has changed the face of the automobile industry around the world.

Literally, the Volkswagen Beetle became a way of life for millions of people who owed their previously unknown mobility to this legendary car.

The Beetle acted as Germany's ambassador all over the world - with a sound that you couldn't overhear, with a presence that you couldn't mistake and, at the same time, with an appeal that was unmatched. The most significant period for the Beetle came in the late 1960s and early 1970s when the car became an icon to represent every thing about that particular generation - flower power, bellbottoms, hippie culture and freedom. The Beetle's unique and quirky designs diffused its popularity throughout the world. From a symbol of all-American simplicity and durability in the 1950s, the Beetle came to embody the counterculture of the 1960s. Standing apart from its tail-finned counterparts, Beetles all over America were decorated with psychedelic designs and colourful daisies. For decades, it was the most popular imported car in the United States. In 1998 Volkswagen launched the New Beetle which incorporates the signature features of the classic model and takes the design to the next level. In mid 2005 the Volkswagen cult car was optically sharpened. New lights, refined lines, a fresh colour palette as well as new fabric seat covers are just a few of the details that were changed. Altogether this resulted in a successful facelift that has made the appearance of the New Beetle even more concise. The Beetle has dominated the image of Volkswagen and helped to influence the streets everywhere around the world. Its national and international success has made the Beetle shape one of the most outstanding silhouettes of the 20th century, owed much to the principal of “democratic design.” It is still a trusted friend to today's driving generation and it will be even more so with the introduction of a new Beetle in the near future.

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