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How cool does the new Hyundai Sonata look?
The All-New 2020 Hyundai Sonata and Le Fil Rouge concept have been recognized as finalists at the 2019 International Design Excellence Awards® (IDEA) by the Industrial Designers Society of America (IDSA) for their bold and artful design innovations. IDEA honors design excellence that improves quality of life and pushes conceptual and engineering boundaries in categories such as Automotive and Transportation, Design Strategy, Consumer Technology, Environments and more.
“It's a great honor to be named finalists at this prestigious award. Our ultimate goal is to go beyond pure aesthetics, perhaps even beyond design,” said SangYup Lee, the Senior Vice President and Head of Hyundai Global Design Center. “Employing Hyundai Motor’s new design philosophy ‘Sensuous Sportiness,’ Hyundai Sonata and the Le Fil Rouge concept reflect our goal by creating vehicles with a heightened emotional value and desirability.”
The 2020 Sonata is a celebration of the four-door coupe. It has a distinct tension on the side that harmoniously blends crisply layered body lines and the vehicle’s aerodynamic frame. Concave and convex forms are also carefully orchestrated to highlight its voluptuous fastback character. Another attractive feature is Sonata’s athletic ambience created by a wide, long and layered hood, low-hanging stance and sleek roofline. Boasting a high-powered look, the 2020 Sonata has an average height (including the deck lid) nearly an inch lower than any of its predecessors.’ The ultra-wide rear taillight adds to the Sonata’s sporty character.
