Kia ranked highest Mass Market Brand

For the fifth consecutive year, Kia was named the number one non-luxury automotive brand today by J.D. Power in the 2019 U.S. Initial Quality Study (IQS), with a reported 70 problems per 100 vehicles, a two-point improvement over last year’s results. 

Kia’s continued success in IQS was led by having four models – Rio, Cerato (Forte), Sportage and Soul -- included among the top 10 vehicles in the industry, the most of any brand.  In addition, Kia had segment-topping performances from Rio (Small Car), Cerato or Forte (Compact Car), Sportage (Small SUV) and Carnival or Sedona (Minivan).