Kia ranked highest Mass Market Brand – Auto Trader

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Kia ranked highest Mass Market Brand

by matt german on August 27, 2019

 Kia

 

For the fifth consecutive year, Kia was named the number one non-luxury automotive brand today by J.D. Power in the 2019 U.S. Initial Quality Study (IQS), with a reported 70 problems per 100 vehicles, a two-point improvement over last year’s results. 

 

Kia Sportage

 

Kia’s continued success in IQS was led by having four models – Rio, Cerato (Forte), Sportage and Soul -- included among the top 10 vehicles in the industry, the most of any brand.  In addition, Kia had segment-topping performances from Rio (Small Car), Cerato or Forte (Compact Car), Sportage (Small SUV) and Carnival or Sedona (Minivan).

 

Kia 4x4

 

Kia sedan

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