Ford invited Auto Trader along to the unveiling of the new Ford Atlas Concept, ahead of the Dubai Motor Show. Anticipation has been building over the arrival of this new pickup as it could mark the start of a new future for Ford pickups.
However, Ford assures us the F-series will still run alongside the Atlas if it does leave the drawing board and go into production. Our immediate response to that is; who is going to buy an F150 when they could have the new Atlas? Dare I say it sounds like shooting yourself in the foot? Personally I think Ford should have put the F150 badge on the Atlas and given their flagship pickup a new lease of life. Time will tell if the Atlas is destined for our forecourts, but with all theinterest that has been stirred up, Ford will be giving the idea serious thought