Auto Trader News - The Number One place for the Ultimate Petrolhead Fix

Atlas - New Concept From Ford


Ford

Ford invited Auto Trader along to the unveiling of the new Ford Atlas Concept, ahead of the Dubai Motor Show. Anticipation has been building over the arrival of this new pickup as it could mark the start of a new future for Ford pickups.

However, Ford assures us the F-series will still run alongside the Atlas if it does leave the drawing board and go into production. Our immediate response to that is; who is going to buy an F150 when they could have the new Atlas? Dare I say it sounds like shooting yourself in the foot? Personally I think Ford should have put the F150 badge on the Atlas and given their flagship pickup a new lease of life. Time will tell if the Atlas is destined for our forecourts, but with all theinterest that has been stirred up, Ford will be giving the idea serious thought

DISCUSS

BROWSE BY CATEGORY

Like this? Check these out...

Grand Tour-ism

Rolls-Royce and Abu Dhabi Tourism & Culture Authority exhibit commitment to thriving local art scene. &nbs...

Flying Bentayga

Bentley Bentayga Falconry by Mulliner – An exquisite accessory for an ancient sport Bentley creates th...

Budget beauty

Auto Trader loves the Kia Rio; a car that you can own brand new for a fraction of the cost of most of the cars...

Cars and Watches combo

Car collector? Watch collector? Try this … Luminar Submersible 1950 3 Days automatic titanio ...

Where is the red?

With red being the hot colour for car launches in 2017 you'd think Ferrari at Al Tayer would have the first GT...

Recommended cars for you

Ford F150

  • 425,000 AED
  • 2017

Ford F150

  • 345,000 AED
  • 2017

Ford F150

  • 345,000 AED
  • 2017

Ford F150

  • 340,000 AED
  • 2017

Ford F150

  • 340,000 AED
  • 2017
View all