Ford released landmark regional growth figures at a press conference on Sunday. According to Ford’s recently appointed Middle East Director of Sales, Thierry Sabbagh, Ford Middle East has in the last year seen growth of 55% based on 2009 figures closing the year on a high by breaking the 75,000 unit barrier. Ford is putting the jump in growth down to aggressive marketing, demand for their new products and support from local dealer-importer Al Tayer Motors. Passenger car’s such as the Taurus, Mustang and Fusion have seen a sales go up by 38% whilst truck and SUV sales on models such as the Edge, Escape and Explorer reached a whopping 55% growth increase.
Larry Prein, Ford Middle East’s managing director is confident that the upwards trend will be maintained in 2013 and commented that “we are geared up start 2013 on a high note as we continue to be laser-focused on the One Ford plan and work with our dealers to further grow the business and introduce exciting models such as the all-new Ford Focus ST, Escape, Fusion and EcoSport, together with the all-new Lincoln MKZ, all of which are true to the One Ford promise,” So it seems as if the current One Ford strategy of delivering what the customer wants is working to great effect.