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Pirelli P Zero World


Lamborghini

P Zero World reaches its third continent: after Los Angeles, Munich and Monte-Carlo, the latest flagship store has opened in Dubai. This bespoke symbol of Pirelli’s retail strategy – and its leading position in the market – now makes its mark in a key territory that links the Middle East with the rest of the world. A parade of more than 60 supercars belonging to fans and local collectors celebrated the opening of the new store, having first paraded through the city, while the following day more than 200 cars took to the track at Yas Marina in Abu Dhabi for the P Zero Experience: Pirelli’s own brand of track day.

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