Rolls-Royce debuted the Majestic Horse Collection in the United Arab Emirates. The collection has been released in time for the Year of the Horse, according to the Chinese Zodiac, which is being celebrated in 2014. In traditional Chinese culture, an ‘element’ is celebrated in conjunction with an animal. For the first time in over half a century, the element ‘wood’ and the horse are marked in the same year.
The vehicle presents a contemporary re-imagining of the traditional Arab representation of the horse in beautifully hand-crafted marquetry on the dash-board and embroidery in the headrest and cushions. The exterior is exquisitely finished with a horse motif, which is hand-applied.
“Customers from around the world choose to commission Rolls-Royce motor cars that celebrate cultural stories and occasions. It is a testament to the creativity and flexibility of Rolls-Royce’s Bespoke design team that these requests can be beautifully executed,” said Gavin Hartley, Bespoke Design Manager. “It is most satisfying to celebrate this highly revered symbol of Arab culture through the medium of our craftspeoples’ mastery of wood.”
The creation of the Majestic Horse Ghost follows a period of exceptional growth in demand for Bespoke personalisation in the UAE, which has resulted in local dealership Abu Dhabi Motors winning the global award for ‘Best Bespoke Dealer Worldwide 2013’. The UAE has also been a host of some unique Bespoke models, including a Rolls-Royce Ghost Andalusia, Rolls-Royce Phantom Coupe ‘Chicane’ edition, Rolls-Royce Phantom Coupe Ruby and Phantom Ghawwas.
“The UAE has a wealth of equestrian talent, with horses having great significance in terms of national heritage. Rolls-Royce Motor Cars is delighted to pay tribute to this magnificent culture by making a limited number of Bespoke Majestic Horse vehicles available to our distinguished clients.” said Geoff Briscoe, Regional Director, Rolls-Royce Motor Cars Middle East, Africa and Latin America. “The month of March also brings to the UAE the Dubai World Cup, Dubai International Horse Fair and Dubai International Arabian Horse Championship which marks the perfect time to announce this unique Bespoke Majestic Horse collection in the UAE.”
A limited number of these Bespoke Rolls-Royce Ghosts, which take their inspiration from classical interpretations of the horse that are found in Middle Eastern culture, will be available for UAE customers to commission through the AGMC and Abu Dhabi Motors dealerships in the second quarter of 2014.